Apple Computer Australia

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Case study

From Nashville to Byron Bay, SAE Institute engineers audio magic with Apple creative technologies:

Global empire of audio engineering colleges extends its Mac investment as the world's largest recording studio opens its doors to students and musicians.

Sound off if you know where to find the world's largest recording studio. If you said London, New York, Nashville or Los Angeles, nice try--but you're off key. The answer is Byron Bay, Australia, where SAE Institute has just laid the final sound-proof the for its $40 million sound and video recording mecca. The new facility is a state of the art, university-style campus where musicians, video producers and audio engineering students can hone their skills on the finest multimedia equipment available.

Teaching and production work is conducted on more than 100 eMacs and Power Mac G4s connected to the latest sound and video engineering consoles. The task of managing, storing and distributing massive multimedia files is handled with ease by six powerful Apple Xserves and three high-capacity Xserve RAID storage arrays.

The Australian-Made Sound Empire

Byron Bay is the new global headquarters for the sprawling SAE Institute empire. What started out as the School of Audio Engineering (SAE) in Sydney in 1976 now spans more than twenty countries. With forty-five colleges in its international network, SAE Institute is recognized as a world-leading provider of education for audio engineering, video production, multimedia authoring and other digital creative arts.

SAE Institute teaches the specialized technical and engineering skills that are such a vital cog in the modern entertainment industry. Among the 30,000 graduates that have passed through its low-noise halls are the producers of such smash-hit acts as Aerosmith, the Dixie Chicks, Faith Hill, 'N Sync and Britney Spears. Dance music trailblazer Tim Simenon of Bomb the Bass fame is a graduate of SAE in the United Kingdom, while the ARIA Award-winning engineer of Silverchair's Diorama album, Anton Hagop, is another alumnus. The man behind this great Australian success story is SAE Institute Chief Executive Tom Misner, an audio engineering pioneer who built SAE from its humble origins to a position of worldwide dominance. Over the past twenty-five years, Tom Misner has enjoyed one consistent advantage: Apple. 'SAE Institute used Apple technology from day one and we were among the first people anywhere in the world to pioneer integration between computers and sound recording systems', Misner says.

Apple hardware and software is an integral element in SAE's international education and creative services. The technical environment at our new Byron Bay campus is simply incredible. The cutting-edge Apple tools we have allow SAE to really push the use of technology in the creative arts to new levels.

Building the World's Biggest Boom Box

The new SAE Institute facility at Byron Bay houses a feast of audiovisual technology. On site are fourteen recording studios, sound stages and editing suites that are the envy of many professional recording studios around the world.

More than 100 eMacs and Power Mac G4s conduct the show at Byron Bay, just a fraction of the 6000 Macs used in SAE colleges worldwide. The Apple hardware is closely integrated with cutting-edge sound and video recording platforms, such as digital audio workstations, digital compositing systems, sound consoles and editing suites.

At the heart of the world's biggest boom box operation lies Mac OS X, which provides the power, performance, stability and multimedia integration to amplify the inspirations of SAE Institute staff and students. 'In the world we live in, the Mac is the leader. It has the best software capabilities, is simple to operate and offers greater stability and reliability', Misner says. 'Coupled with outstanding technical support from local Apple reseller Lightforce Computers, Apple suits our needs ideally. …