When Poppi Metaxas arrived at San Francisco-based Gateway Bank in 1995, as chief lending officer, she found the federal savings bank was running with the pack, trying to be all things to all people. "We'd chase commercial loans with all the other banks," she says. "In the end, though, if Bank of America wanted the credit, they would undercut our price."
Below-average financial results reflected this diffused focus. Management decided something had to change.
"We looked long and hard at what we did," says Metaxas, now president and CEO, "and asked, 'what is our specialty? What do we know better than others?' We concluded that we had some outstanding mortgage …