Byline: Robert M. Smalley, SPECIAL TO THE WASHINGTON TIMES
For the 20 most significant years of his life, Ronald Reagan worked hand-in-glove with Dick Wirthlin, his pollster and chief strategist. Recommended by Barry Goldwater, Mr. Wirthlin was hired at his first meeting with the California governor, and whether in Sacramento or Washington, Mr. Reagan kept both his ear and his door open to Mr. Wirthlin. He once told a reporter, "When Dick Wirthlin speaks, I listen."
Now, as his own historian, Mr. Wirthlin has written a book about his friend, the president, and it is nicely told. Titled "The Greatest Communicator: What Ronald Reagan Taught Me about Politics, Leadership, and Life," it is thoughtful and kind in its personal observations of others, and extremely readable when discussing the many political and other events in which they shared interest.
Mr. Wirthlin saw Mr. Reagan as a man of enormous long-range view, and with very strong views on the big issues, able to dig in his heels when pushed. He also saw him explode once at an outsider's suggestion that he might be a racist.
In part, the book focuses on the great link that developed between Mr. Reagan and the American people, largely through his love of words and his extraordinary skill in using them. Mr. Reagan understood how to win hearts and minds, and in this he was in a league of his own.
Mr. Wirthlin knew from his numbers that Reagan speeches turned people into Reagan voters, and that Mr. Reagan not only understood how to speak effectively, but that he could also speak spontaneously with tremendous effect.
At the 1976 Republican Convention, Gerald Ford won the nomination and called Mr. Reagan to the platform for a display of unity. In response, Mr. Reagan delivered such an inspiring, impromptu address on his confidence in America's future that many delegates wondered if they had nominated the right man.
Mr. Reagan put long hours and meticulous care into the writing, wording and preparation of his major speeches. He never lost touch with his own guideline: Persuade through reason and motivate through emotion.
Beyond the oratorical arena, the book is laced with discussions of political events and problems. John Sears is recalled from his days as Mr. Reagan's campaign manager in 1976. Of particular events involving Mr. Sears, Mr. Wirthlin writes, "The strategy was sound. The tactics were not."
Mr. Sears was back four years later to run Mr. Reagan's 1980 campaign. It wasn't long before Mr. Reagan's staunch political friends from California, now holding senior campaign staff positions, began to be fired. …