Truth in Advertising in Arizona

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Arizona Attorney General Grant Woods has drafted a stiff set of guidelines that call for literal truth in advertising on everything from going-out-of-business sales to manufacturers' claims.

"If you' re going out of business, go out of business," Wood said in a recent speech at the Phoenix Ad Club.

Woods will hold four public hearings on his draft of "proposed advertising guidelines," which he says are designed to assist advertisers in preparing ads and be helpful to consumers.

Sam Pepper, president of the Arizona Newspaper Association and publisher of the Yuma Daily Sun, told E&P that Woods did not consult ANA while preparing the guidelines, although he announced plans for them at …