Ad-Stravaganza; Companies Being 'Super' Careful during This Year's Game

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Byline: Donna De Marco, THE WASHINGTON TIMES

The ads during Super Bowl XXXIX won't be as risque as last year's flatulent horse, crotch-biting dog or the breast-baring halftime show.

The National Football League and Fox, the network carrying the premier sports event, has kept a careful watch over Sunday's advertising.

The network rejected an ad for Airborne, a cold remedy, which showed a few seconds of 84-year-old Mickey Rooney's naked backside. And Anheuser-Busch, the game's biggest advertiser, nixed an ad that spoofs singer Janet Jackson's "wardrobe malfunction" during last year's halftime show.

"There's no doubt the NFL and Fox are being a little more protective of the Super Bowl," said Greg Clausen, executive vice president and …