WHAT do you look for in a job? Is it satisfaction, a career to suit your lifestyle, or is it down to plain, simple cash?
According to Sam Thomson, head of operations at recruitment consultants Penna Consulting, in this country there's often too much emphasis on the bottom-line salary figure.
People should, in fact, look at all the benefits and circumstances of a job, in order to decide on its value.
He believes salary priorities will change in line with personal circumstances and, for some people, things such as proximity of work to home or the opportunities for home-working will justify accepting a lower wage.
The savings and ease of reduced commuting times must be taken into account, as must the extent of job security or promotion prospects.
The employer/employee relationship also carries an important value.
Employers who devote resources to supporting and developing their people through training may not always pay top rates, but may be offering an attractive package when it's broken down.
Research has identified that pay is not a true motivating factor, but the lack of it - or the suspicion that we are falling behind others in the same field - is a more powerful cause of discontent.
Pay is also a particularly thorny issue when a job application or interviewer asks that dreaded question about your salary expectation.
Do you gather up your confidence and ask for the figure you really want, plus 10 …