Globally, operators can expect to see the level of revenues contributed by data traffic to rise from 12 percent in 2005 to 18 percent in 2010, according to Mobile Content and Services, a new report from Informa Telecoms and Media. Currently, the global market for mobile data services and content is worth in excess of US$71 billion.
Operators have seen steadily declining voice revenues year on year caused by an increasingly competitive marketplace, coupled with an increasingly demanding subscriber base.
It is expected that over the next five years this decline in voice ARPU will be offset somewhat by data revenues as operators finally start to realise the potential of the huge investments they made in mobile data networks.
"Were going to be seeing significant revenue growth driven by an uptake in wireless enterprise services, as well as strong results from the entertainment segment" said Daniel Winterbottom, co-author of the report. "We expect that the number of mobile video users will see more than a …