Cashing in on the Syndication Bonanza

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Many local television news staffers dream of becoming rich and famous like network anchors. Even those who aren't "on-air talent" envision making an impact beyond their viewing area.

Changes in the industry have made it much harder to jump from local to network news. But there is another way to achieve notoriety and financial success in television news at the national level: syndication. It's still a long shot, but syndication continues to be a potential bonanza for those willing to spend the time, effort and money.

Syndication works in various ways. In news and information programming, syndicated material includes 60-second features for newscasts, 90-minute talk shows, and technological products, such as computerized …