Secrets of Creativity

Article excerpt

Byline: Elinando B Cinco

EUREKA!" and "Aha!" as expressions of a triumphant discovery are put forth as a result of hard work, collaboration, and the sifting from one seemingly bad idea to other probable good ideas.

Both emanate from someoneas mind working on a creative pursuit marked, obviously, by laborious processes. It certainly does not come in a magical flash.

Recent research and experiments revealed that innovation does not need unusual or unconventional thought methods as previously believed. Or, from solitary geniuses.

TIME magazine recently came up with a cover story entitled How To Sharpen Your Mind. One of the articles a" Hidden Secrets Of The Creative Mind a" is devoted on the socalled mental creativity and how innovation or imaginative processes are best achieved.

"Creative people just work harder at it," says the news magazine, quoting psychologist R. Keith Sawyer of the Washington University in the United States. He has authored a new book called Explaining Creativity: The Science Of Human Innovation.

The author shares some of his findings and suggests ways in which we can enhance our creativity not just in art, science or business but in everyday life," begins the feature article.

It also debunks what was previously thought of creativity coming suddenly as a magical burst.

Sawyer, in an extensive research for his book, discussed that the human brain is using the same mental building blocks used everyday, undergoing the same mental process as it works on a creative venture.

Many creative ideas come forth in many places or instances that trigger the emergence of imaginative ideas: At the bathtub, the bed, and while riding in a bus. (Local zealots may add two more Bs a" at the bar while drinking a bottle of beer.)

"We find that creativity happens not with one brilliant flash but in a chain reaction of many tiny sparks while executing an idea," says Sawyer, dissecting the creative process of people like the Wright brothers, Charles Darwin, T.S. Eliot, Jackson Pollock, and even business innovators like John Reed of Citigroup.

The author believes that collaboration is a key to coming up with good ideas. Gone are the mythical days that pictured a lone genius oozing with ideas.

"Look at what others in your field are doing. Brainstorm with people in different fields. …