Byline: Sarah Probert
At first glance, Simon Darby comes across as the perfectly-polished politician who wouldn't look out of place in any of the main parties fighting next month's local elections.
Throw in all the right phrases, a few key issues and plenty of pauses for effect and you have a fully-trained-up member of the political brigade.
He mentions the Iraq war, something many voters are concerned about, along with the cash-for-peerages row - a hot topic destined to throw many into a mild stupor.
There is also the issue of unemployment, housing and hospitals, the staple diet most politicians will thrive on as the election campaigning hots up.
But after a few minutes of spin, the former Dudley councillor finally nails his true colours firmly to the mast.
"A lot of people are waking up to find a deliberate replacement of British people," he states quite matter of factly.
There is the "Islamic problem", he explains and then there is the issue of Birmingham becoming an ethnic majority by 2020.
"Our first aim is to draw this to people's attention. At the moment we are celebrating the fact we are eradicating the white population. We are supposed to be celebrating diversity, but we are actually celebrating the removal of white people and we want to make people aware of this," he adds.
When asked why this would be a problem he doesn't elaborate, continuing: "It would be like a large white population moving into Jamaica or trying to socially engineer the Black African population."
Whether it be the BNP's plan to prevent Birmingham from becoming an Islamic city or the BNP's attack on the loss of "indigenous people", Mr Darby's comments will spark distaste in many.
"There is the Islamic problem in Dudley where they are trying to build a huge mosque, or rather an Islamic village," he explains.
"Dudley is a historic English town, and it is not the kind of thing you put in the centre of such a town. When their culture impacts on us we are in retreat. Dudley becomes less of an English town.
"In Sandwell there is a large problem with Eastern European migrants working and taking away jobs from brickies and carpenters. There is the average British craftsman who has got a wife and kids to support and is trying to pay a mortgage, and then there are four Polish workers living in one house spending pounds 25 on rent who can afford to live on low wages. …