Marketing Mix: We'll Call You - the Football Association

Article excerpt

Mix is gripped by World Cup fever - and now we want to get more involved in the game. Can the FA help?

FA Good morning, The Football Association.

Mktg I'm really getting into the World Cup and want to get involved with women's football. How do I go about it?

FA The best thing to do is to contact your local county FA and they will give you a list of the women's clubs in your area. Where do you live?

(Mktg provides details) OK, I'll give you the number of the London FA (FA provides details).

Mktg Is there a women's World Cup?

FA There is. The next one is in 2007 and will be held in China. It's always the year after the men's tournament. England are at the qualifying stages at the moment. The next game is at home against Holland.

Mktg Are the women's matches shown on TV?

FA Yes. Generally on BBC Three. The last game against Hungry at the end of last month at Southampton was shown on BBC Three. The next qualifier against Holland is at the end of August, but a venue hasn't been decided yet.

Mktg Also, can you explain the offside rule to me please?

FA Basically, there has to be at least one defender between the goal and the attacker when the attacker receives the ball. …