Revenue Soars as Tennis Tournament Takes off; Sponsors Get Wide Media Coverage Worth Pounds 1m

Article excerpt

Byline: BY TONY McDONOUGH Deputy Business Editor

REVENUES from this year's Liverpool International Tennis Tournament have soared 20% to more than pounds 500,000.

The six day event, held at Calderstones Park, attracted around 18,000 spectators as well as 1,500 corporate guests.

Despite rain on the final day, a capacity crowd cheered on tournament finalists Xavier Malisse and America's Vince Spadea. Malisse won the three-set thriller.

During the six days crowds were also treated to exhibition games from legends including Goran Ivanisevic, Ille Nastase and Henri Leconte.

As well as soaring revenue figures, the tournament also gave its sponsors media coverage worth more than pounds 1m.

Anders Borg, whose company Northern Vision is behind the event, said: " In terms of turnover the event is fast approaching the $1m mark which is a great credit to everyone.

"We are working closely with Liverpool City Council and the Culture Company, and without their vision for sport and tennis, the event would not take place in the current format, combining ATP, WTA and the ever-popular le gends.

"We are currently the biggest tennis exhibition in Europe and we are looking to build on that in a big way with huge years coming up for Liverpool in 2007 and 2008."

As well as coverage being broadcast on dedicated sports TV channels such as Sky Sports and the Tennis Channel, the tournament also got coverage on North West regional television, Five Live, national newspapers and magazines. …