Byline: By Steve Pain Technology Editor
A Midlands company claims it has developed a blueprint for a pioneering new software system which could revolutionise the way wholesalers use e-commerce.
Wolverhampton-based Internet Marketing Services says its new software system allows wholesalers to not only have more control over their website but also has an added feature which allows them to offer their retailers the same website - but at a fraction of the price.
The innovation, which has been in development for nearly 12 months, has recently been boosted by gaining support from one of the region's leading business support agencies, Business Link Black Country (BLBC), which provided advice in researching the initial idea and on-going mentoring including support from its e-business advisers.
Carl Jarvis, managing director of IMS, and author of Search Engine Trade Secrets and 10 Essential Steps to Website Success, is the brains behind the new online system.
He says it will bring terrific benefits to wholesalers, both in greatly improving their own online presence while offering significant sales and marketing opportunities to their independent retailers.
Carl said: "With this new online system, the wholesaler not only gets a comprehensive new website, but also an exciting innovation that allows for 'multi-website' facilities.
"This means the wholesalers can create hundreds of websites, very simply, from the same central system. …