Marketing Mix: We'll Call You - Holmes Place

Article excerpt

Mix has heard there's a new regime at the gym. Will we have to fight Richard Branson for a spot on the treadmill?

Holmes Place Good morning, Operations.

Mktg Hi. Is it true that Virgin Active has bought Holmes Place?

Holmes Place Yes, that's correct.

Mktg I'm a member of the South Wimbledon gym. How will it affect my membership?

Holmes Place There will be some refurbishment in the future, which will be good. But at the moment there won't be any changes. I'm not sure exactly what's going to happen in South Wimbledon. There should be a lot of information in your club that you can have a look at.

Mktg When are the changes going to take place?

Holmes Place What sort of changes are you thinking of?

Mktg Membership fees, classes ...

Holmes Place Your membership fee will be held until 2008. I don't know what changes will be made to the classes, but I wouldn't have thought there will be any huge changes. Virgin Active operates its clubs in a very similar way to us. Any changes will be positive - they have an online facility for booking classes and short blocks of training sessions, that kind of thing. They are going to be all positive options that are available to you.

Mktg So you think the acquisition is a change for the best? …