ABA Marketing Conference Highlights: The Many Aspects of Connecting with Customers

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Reaching the customer was, unsurprisingly, a dominant theme at the ABA Marketing Conference in September. What made the message distinct, however, were the particulars offered about getting that increasingly difficult job done.

Comments made at various sessions illuminated distinct aspects of the requirements. At the official opening, Steve Adubato, broadcaster, author, and Rutgers professor, talked about improving inter-office and customer communication, referencing themes from his new book, Speak from the Heart: Be Yourself and Get Results. Best known among cable news addicts as a frequent talking head on values subjects and political scenarios, Adubato at the ABA venue …