Data-Star Market Research Collection Grows

Article excerpt

Data-Star has added two new market research databases--MSI's Industrial Market Reports and MarketLine International--increasing its offerings to over a dozen full-text market research databases.

MSI's Industrial Market Reports--Marketing Strategies for Industry--provides hard-to-find market research on a wide range of industries and business-to-business markets, including construction, contract markets, engineering, environmental, healthcare, industrial services, metals, metalworking, packaging, paper, process industries, transportation, infrastructure, and utilities. Reports contain information on market size and segmentation, with trends over the past five years and forecasts for the coming five years, an analysis of the critical success factor at play in each market, distribution channels, production, international trade, leading companies, major end users, and more

Research is done by MSI's own team of in-house researchers, and is supported by relevant secondary data. Over 100 full-text reports are now available in the file (label MSIR), including 1994 and all 1993 reports, with some earlier reports to complete the picture. Comprehensive coverage is provided on the U.K. with increasing coverage of other European markets. …