Profile: Organic Grower - Carol Welch, Director, Marketing, Green & Black's

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After a life in the corporate fast lane, Carol Welch is indulging her inner hippie - and is well on her way to becoming a fully fledged 'greenie'.

The Green & Black's marketing chief joined the organic chocolate brand 10 months ago from 'big purple' - the nickname by which its staff refer to parent group Cadbury Schweppes; and she admits that the company culture is beginning to rub off on her.

Welch claims to be a 'complete convert' to Green & Black's ethos - she now takes notice of what goes into her shopping basket, is more aware of ethical lifestyle choices, and is fast becoming a cocoa-bean expert under the tutelage of the chocolate brand's head taster. …