Byline: Joanna Geary
How, and why, did you get into television?
I had been working with young people to express themselves through print, posters and photography when along came Channel 4 - a new television channel committed to new voices - we experimented with video and created some ground breaking TV.
When, and why, did you start Maverick?
After working as a director for a range of production companies in London I wanted to do it myself from Birmingham, the city I lived in and wanted to ensure I continued to produce network media.
Why base the company in Birmingham?
It's a great diverse, "can do" city.
What are your proudest achievements at Maverick?
Seeing so many people come through and produce groundbreaking, popular TV and media. Whether it be the makers of How to Look Good Naked who help the ever supportive Gok Wan to transform people's lives, or the producers of Embarrassing Illnesses who give people confidence to go to the doctor after years of denial. Watching all our programmes on TV, online or at award ceremonies is always rewarding.
What are the biggest changes you have seen in television since starting Maverick?
We have always applied new technologies as they have developed. First it was using handheld cameras available in the high street to make very personal films for mainstream TV. Now we are seeing exponential growth in digital technology that is changing all our lives. This is the biggest change and opportunity as media converges and enables content to be produced for all platforms from film and TV to online and mobile.
How does the West Midland television industry compare to other UK regions?
We have a bit of a way to go! As television commissioning comes ever more from a few national broadcasters, cities like Birmingham have to become homes for focused companies that can work in local and global media environments exploiting their content across numerous platforms rather than only TV.
The contraction of broadcasting in Birmingham seems inevitable, but growing new digital media companies is an opportunity.
You were ranked number 29 on The Birmingham Post Power 50. How did that make you fee ?
That was a bit of a surprise, but an honour to be recognised alongside a generation of Birmingham's creatives which reflects the growing contribution the creative industries are making to the city and the region's economy. Something that is required if we are all going to grow the city's knowledge economy and take our rightful place in the new world. It was great for Maverick and good to be ranked so close to my friend and fellow blues supporter Lord Hunt.
You are heavily involved in the education and support of new businesses and talent in the region. Why is it important to you to take on such roles?
Our young people are the future. We must enable them to fulfil their talent. Projects like First Light Movies, Stripsearch Comics, 4Tal-ent and the range of projects Screen WM supports exhibit the talent, ambition, skills and innovation that need to be encouraged. Something I hope I assist through a range of roles I have been asked to carry out.
Some criticism has been laid at the feet of local organisations, suggesting that each year the majority of funding is allocated to the same organisations.
We need to grow the relatively small pots of creative and digital media funds available to help the range of our industries. …