Hayward's 40th Birthday for 40p; Spirit of the Sixties: A Poster by Andy Warhol, Whose Works Will Feature in a Hayward Exhibition Later This Year

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Byline: LOUISE JURY

THE Hayward Gallery will celebrate its 40th birthday this summer byinviting the public in for the cost of a penny for each year of its existence.

On Friday 11 July, four decades after the Queen declared it open, the entranceprice will be slashed from [pounds sterling]10 to just 40p for the day.

The anniversary year will see exhibitions remembering the spirit of 1968from street posters of the Paris revolution to a show dedicated to one of thebiggest artists of the period, Andy Warhol.

The gallery will also celebrate the artists of today. Grayson Perry has beeninvited to curate an exhibition of work from the Hayward-administered ArtsCouncil Collection.

Unpopular Culture will tour the country, starting at the De La Warr Pavilion inBexhill, East Sussex.

Ten artists, including Rachel Whiteread and Mike Nelson, will take part inPsycho Buildings, an exhibition designed to focus on the striking Sixtiesarchitecture.

Gallery director Ralph Rugoff said: "Psycho Buildings will reflect on theunique architecture of the Hayward, which is very much a legacy of a Sixtiesexperimental, unorthodox approach that tried to reach out to the public indifferent ways, such as pedestrian walkways. …