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Automakers Market Latest Model on the 'Infobahn.'(World Wide Web Pages and Car Marketing)
Beginning of article
Car buyers can cruise the Internet to check out option packages and financing. They can even sit in virtual driver's seats. Soon they may be able to `haggle' on-line with dealers across the country.
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One of the nice things about life in the electronic age is that car buyers can use their computers to shop for the latest models -- eliminating the need to endure the importunings of high-pressure salespeople.
Several manufacturers, for example, have established World Wide Web sites on the Internet for just this purpose, making it easy for consumers to review product literature, option packages, leasing deals and financing. Buyers even can view …
