Organizational Behavior at PepsiCo

THE BIGGEST HURDLE FOR MOST MINORITIES IN CORPORATE America is not getting hired, it's retention and advancement--particularly for minorities who are middle managers looking to move into senior level positions.

Ron Parker, PepsiCo's senior vice president for human resources, believes that a major disconnect between company management and minority is culture--both associated with race and a company's environment. Managing the corporate culture forces employees to understand the performance mandates of their position in the context of the company's political structure. With issues of race, cultural differences can discourage open communications between associates, which is …