Byline: BY EOIN REYNOLDS AND CHRISTINE DOHERTY
IT'S the cause of, and solution to, all of life's problems - and now Duff beer is available here.
Homer Simpson enthusiasts are shouting Woo-Hoo! at the news their idol's favourite beer has finally arrived in Ireland.
And off-licence owners say they can't stock enough of the famous brand which just flies off the shelves.
Pat Cooney, of the Gleeson Group, is the man responsible for importing Homer's favourite tipple which is brewed in Belgium.
He said: "We can't keep up with demand for Duff which brings a bit of levity into these depressed times.
"It really is a lovely beer which is selling like hot cakes all over the country. It really is incredible how fast it sells."
It sells for about EUR1.99-a-bottle in off-licences or you can get a Homer six-pack for EUR12.99.
The more famous canned version won't be available until next year because the brewery is already struggling to meet demand for the bottles.
Duff bottles would make the perfect Christmas drink to stock at home but Mr Cooney said you'd better hurry: "My advice would be to get it quick because Duff is going to be huge in the run-up to Christmas."
Duff is the drink that Homer always returns to.
He dallied with the Flaming Homer and occasionally tries something new, but always returns to Duff.
The famous slogan is "can't get enough of that wonderful Duff" and Homer has always tested that theory to the limit.
But his lifestyle is not recommended for the average boozer. The dad-of-three has found himself in terrible scrapes after many bouts of over-indulgence.
When Marge threw a house party, Homer drunkenly insulted all the guests before passing out on the floor.
His wife fumed: "I like to think that I am a patient, tolerant woman, and that there was no line you could cross that would make me stop loving you.
"But last night, you didn't just cross that line, you threw up on …