PROMAX/BDA is the professional association for promotions and marketing executives in electronic media worldwide. Members of the association include all major terrestrial, cable and satellite television stations and associated media, advertising and production companies. Held annually, PROMAX/BDA brings together the best of marketing, promotions, and creative excellence in the media industry.
Tracy Wong, Animax Asia director of creative services, directed the video, which was designed by Hue Visualab, a Malaysian broadcast design and animation studio. Presented in an anime-inspired visual style that characterises the channel, Pupil's members were animated in the worlds of …