Digital: Digital Leagues

Article excerpt

As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising up 21% year on year to in the first half of 2008, according to figures from the Internet Advertising Bureau However, critics claim online investment must be converted into profits.

TOP DIGITAL AGENCIES 1-25

Rank     Agency          Digital turnover     %chg   % of Staff  Digital
07  06                      2007        2006        total       special-
                             (pounds)              t'over           ists

1   1    LBi UK       48,352,379  48,300,000     0    100   450      450
2   n/a  MVi          45,018,401  33,778,429    33    100    49       49
3   n/a  Digital
         Marketing
         Group        40,500,273   7,997,500   406     79   527      307
n/a n/a  Agency
         Republic*    31,597,767  27,871,923    13    100   100       85
4   2    Conchango    29,400,000  25,200,000    17     85   281      200
5   3    AKQA         26,618,442  22,519,833    18    100   340      340
6   n/a  Steak        23,098,432  14,521,604    59    100    64       50
7   4    TMN Group    22,500,000  16,100,000    40     95   210      157
8   n/a  All Response
         Media        21,378,255  19,075,311    12     38    44       11
n/a n/a  MRM
         Worldwide*          n/a  19,885,000    21     95   219      201
9   5    Avenue A/
         Razorfish    19,266,000  12,313,149    56    100   181      181
10  n/a  Detica       17,997,992  13,993,500    29     10  1538      200
11  n/a  Equi=media   17,725,145  15,739,992    13    100    49       49
12  n/a  Tequila\
         London       16,875,000         n/a   n/a     45   180       40
13  22   Syzygy       16,502,010   5,735,354   188    100    99       89
14  8    Summit Media 15,469,476  10,324,379    50    100    91       35
15  7    eCircle      15,200,000  11,500,000    32    100   200      200
16  n/a  iCrossing    14,808,060   9,325,097    59    100   130      110
17  n/a  Publicis
         Modem        13,605,000   9,498,000    43    100    85       85
18  6    TBG London   12,574,673  16,530,000   -24    100    48       48
n/a n/a  Agency.com*  10,445,105   9,888,854     6    100   125      125
19  9    Dare         10,432,981   6,054,481   n/a    100   176      176
20  n/a  Guava        10,000,000   9,800,000     2    100    50       40
21  25   GT            9,975,016   5,415,100    84    100    90       90
22  15   Reading Room  9,531,829   7,208,189    32    100   155      140
23  n/a  RMG Connect   9,034,000   8,500,000     6   50.1   160       78
24  17   Glue London   9,029,340   6,907,120   n/a    100   104       90
25  14   Harvest
         Digital       8,774,000   7,270,000    21    100    45       45

Rank     Agency
07  06

1   1    LBi UK
         Founded 1995. Subsidiary LBi Group. Chief executive Ewen
         Sturgeon. 5% consultancy, 12% design/build, 10% ecommerce, 5%
         mobile, 2% eCRM, 5% virals, 5% email, 17% ads, 12% search, 4%
         affiliate, 23% media. Clients during this period included BT,
         HMV. www.lbi.com
2   n/a  MVi
         Founded 2000. Privately owned. Director and head of MVi Elliott
         Muscant. 5% consultancy 1% eCRM, 3% email, 55% search, 6%
         affiliate, 30% media. Clients during this period included
         Thomas Cook, BUPA, JD Williams. www.mvmediagroup.co.uk
3   n/a  Digital Marketing Group
         Founded 2006. Privately owned. Chief executive Ben Langdon.
         33.8% media, 25.6% consultancy, 12.8% design/build, 3%
         ecommerce, 0.1% CD-ROM, 0.1% interactive TV, 0.6% mobile, 2.4%
         eCRM, 2.3% virals, 1.7% email, 1.5% ads, 16.3% other. Clients
         during this period included Egg, AXA, Vodafone.
         www.digitalmarketinggroup.co.uk
n/a n/a  Agency Republic*
         Founded 2001. Subsidiary Omnicom. Managing director Jane
         McNeil. 20% design/build, 3% mobile, 3% eCRM, 3% virals, 3%
         email, 50% ads, 5% other, 13% media. …