The World Wide Web on a Shoestring Budget: Putting Your Company Online Doesn't Have to Be Expensive

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If you think setting up shop on the World Wide Web requires deep pockets and expensive technical support, think again. Many options are available for small business-owners with limited financial resources who are interested in gaining a Web presence. But the sooner you determine if--and how--to put your business on the Web, the better.

"This is the first time that minorities, particularly African Americans, have had a chance to be at the starting gate with their white counterparts," says Larry Irving, administrator of the National Telecommunications and Information Administration.

Depending on your type of business and what you expect to reap, there are many things to be gained from a Web …