- Charity in TV first.
The Alzheimer's Society will broadcast its first awareness-raising TV ad later this week. The ad, created by Red Bee Media, focuses on how women tend to spend thousands of pounds on beauty products during their lifetime, but rarely consider the implications of ageing 'on the inside'. To watch the ad please visit marketingmagazine.co.uk
- Covent Garden push
London's Covent Garden is planning a summer-long marketing campaign as part of a fightback against shopping centres such as West London's Westfield. The district will host food markets, live music and street events, which will be promoted via a partnership with freesheet thelondonpaper. It has also hired Brandspace to boost the volume of brand activity and experiential marketing in the area. The agency will manage five outdoor promotional sites, as well as running bespoke events.
- CRUK appoints AMV
Cancer Research UK has hired Abbott Mead Vickers BBDO to handle its advertising business. The agency picked up the account following a pitch. The charity works with Rapp on its direct marketing, while Ogilvy manages its awareness-raising work. Media planning and buying is handled by MediaCom.
- Eat In hits shelves
Bauer Publishing is launching a cookery magazine that will offer advice to budding home cooks. Eat In will go on sale from 31 March with a cover price of pounds 2.50. It will target the growing number of consumers who are choosing to cook at home rather than eating out.
- Standard holds review
The Evening Standard is reviewing its pounds 4.5m media planning and buying account, which is currently held by Starcom, after it was bought by Russian tycoon Alexander Lebedev. February's ABCs show the London paper's circulation is down 3.7% year on year. Its circulation for 26 January to 22 February was 277,522, a 5% fall on the previous month.
- Eye plugs beauty ride
The London Eye is promoting a pounds 900 'makeover capsule' package through an online campaign. Bookings website Toptable.co.uk is highlighting a ride in the capsule, created with beauty company Powderpuff, as 'the perfect start to a night out'. The London Eye is promoting a competition on social networks to win a free ride.
- Lamb's spices up
Halewood International is to launch a spiced version of its Lamb's Navy Rum in an attempt to attract younger drinkers. Lamb's Spiced Rum is the brand's first extension and the result of more than 18 months of market research.
- Timberlake's tequila
Pop star Justin Timberlake is launching a tequila brand, called 901. The singer named the brand after the area code where he grew up. The drink will be sold from May, initially in the US.
- C4 nets Bet365 deal
Bet365 has signed a year-long deal with Channel 4 for the first TV ad spot featuring live odds. A 60-second ad for Bet365 will be broadcast before the channel's horse racing coverage until the end of 2009. The odds will relate to the forthcoming big race, allowing viewers to place bets with up-to-the-minute information from the bookmaker's website.
- TV body keeps agency
Digital UK, the organisation overseeing the UK's switchover from analogue TV, has retained Grand Union to its digital business. The agency won the account in February 2006 and is now contracted until 2012. Last month, Elvis won the direct marketing business from Rapier.
- COI in comms hunt
The COI is looking for a marketing and communications director. The new role in part replaces the position last held …