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For Columbus, Ohio, the most disconcerting thing about Banc One Corp.'s moving its corporate headquarters to Chicago is the blow to its self- esteem.

Long considered a cow town and a distant third in the commercial capitals of Ohio, behind Cleveland and Cincinnati, the city and its metropolitan area of 1.1 million has come a long way in building its image. But that image was blemished by Banc One's announcement this month that in agreeing to merge with First Chicago NBD Corp., the corporate headquarters would leave.

While John B. McCoy, chairman of Banc One, assured civic and government leaders in Columbus that there will be no fewer jobs and no decline in contributions to the arts and social programs, more is clearly at stake.

"There is a loss of a corporate …