SMALL and medium-sized companies which want to promote their business are often faced with difficult choices about the most cost-effective way of doing so.
Do they go for the traditional advertising methods? Or do they look at newer social marketing methods? A new film and digital content production company, Digital Salad, based in the Liverpool Film Studios, north of the city centre, and given a start-up grant by StepClever, is providing the market with an affordable solution, enabling smaller companies to have on-going marketing campaigns.
Debbie Boyd, client co-ordinator for Digital Salad said: "As a start-up company in March, 2009, StepClever's help has been invaluable to us with their funding and business guidance."
Understanding that it can be really difficult for small companies to sustain advertising and PR campaigns, Digital Salad''s solution is to offer high-quality visual content with easily achievable budgets, starting with its "One-Minute Wonder" productions.
The final product can be viewed on a variety of systems (including the internet and mobile phones), allowing the content or message to be moved around from one medium to another with ease, and hence gaining maximum exposure.
By providing a budget tier system, smaller companies can now afford traditionally unaffordable creative marketing strategies, allowing them to compete in the market alongside bigger organisations.
To date, Digital Salad has produced and is in production with promotional films for a wide variety of clients in both the corporate and entertainment industries.
Companies who have worked with Digital Salad include Shiverpool - Liverpool''s ghost tour (company, website: www.shiverpool.co.uk), Brava Design,Wirral PCT, HSE (Health and Safety Executive), A Quiet Place, AFTAThought, The Jokers rock band and Hot Cake Music''s ICU Girl.
Companies who use Digital Salad can call on the expertise of director Kate Robinson and creative director Stephanie Clark. …