Mothers' Personality Traits Impacts Their Decisions on Proper Nourishment to Provide for Kids

Article excerpt

Johnson Publishing announces several hires (312-322-9200): Tanya Hines is named VP Integrated Sales and Marketing for Ebony and Jet. She was previously VP National Sales for Inroads Inc. Nicole Yutkowitz is promoted to Sales Director. Mira Lowe is named to the newly-created position of Editor-in-Chief of Jet. She was previously Managing Editor.

Women-owned PR agency LeapFrog Solutions names Jim Henry Chief Operations Officer (703-273-7900).

MTW welcomes news of marketing and advertising personnel changes. Please send information to Larissa Faw, Editor, Marketing to Women, EPM Communications, lfaw@epmcom.com.

Strict mothers have distinct psychographic traits that differ from those of parents who tend to be more permissive, according to Health-Focus International. Its research classifies women into four key segments that influence purchasing habits:

Nurturer (38% of mothers): The most well-adjusted segment controls their children's eating, but aren't overbearing. These mothers tend to purchase foods that help their children achieve their potential. …