And What Have You Done for the Environment Lately?

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Erin Hitchens asked the heads of leading British energy companies to nominate their best green initiative. Here's what they said

Sir John Browne Group chief executive, BP

It would be invidious for me to single out any one initiative as outshining the rest. However, the internal emissions trading system we are about to introduce is something which, if it succeeds and is adopted by others, could help arrest the increase in greenhouse gases. Put simply, 12 of our 90 business units around the world will trade permits that give them a commercial incentive to compete with each other to reduce emissions from their activities. If it works, as I believe it will, we will apply it across the company and use the result to persuade governments that market mechanisms offer an efficient and cost-effective means of …