Advertising Agencies: Top 50 Creative Agencies

Article excerpt

Most, but not all, creative agencies have suffered a slump in business as a result of the recession, but many have used the downturn as a chance to fine-tune their service and creative offer.

Budget cuts from clients and redundancies may be the legacy of 2009 for some UK creative agencies, but many in the industry are confident they will emerge stronger from the downturn.

Nielsen data for 2008, covering the early part of the recession, showed that nine of the top 10 agencies suffered a slump in billings, the exception being DLKW. Abbott Mead Vickers BBDO retained the top spot with billings of pounds 363m.

Agencies have worked hard to broaden their offering, taking on online briefs that were previously restricted to digital specialists. They have also focused on enhancing their reputation for client service.

Ultimately, fine-tuning core competencies - management, service and creative work - will stand agencies in good stead.

TOP CREATIVE AGENCIES 1 - 50

Rank     Agency                                2008        2007        %
08   07                                    billings    billings   change
                                         (pounds m)  (pounds m)

1    1   Abbott Mead Vickers BBDO             363.2       396.4     -8.4
2    2   McCann-Erickson Advertising          265.6       288.1     -7.8
3    3   JWT London                           246.3       265.4     -7.2
4    4   Bartle Bogle Hegarty                 236.5       260.5     -9.2
5    8   Euro RSCG London                     222.8       232.7     -4.2
6    7   Rainey Kelly Campbell
         Roalfe/Y&R                           214.5       247.0    -13.2
7    5   M&C Saatchi                          208.7       251.4   -17.0I
8    6   WCRS                                 195.4       248.5    -21.4
9    10  Ogilvy Advertising                   187.5       188.7     -0.6
10   14  Delaney Lund Knox
         Warren & Partners                    185.6       174.2      6.6
11   12  Saatchi & Saatchi                    182.0       179.5      1.4
12   17  Fallon London                        172.0       162.1      6.1
13   11  Leo Burnett                          159.2       182.3    -12.7
14   9   DDB London                           157.3       192.7    -18.4
15   15  Grey                                 144.3       165.5    -12.8
16   18  CHI & Partners                       142.6       144.9     -1.6
17   13  Publicis                             141.4       179.2    -21.1
18   19  Mother                               139.6       134. …