Moneris Solutions Corp.'s deal to resell DimpleDough Inc.'s online card-customization technology to Canadian retailers takes advantage of the growing popularity of personalizing closed-loop prepaid cards and sending them as gifts.
As part of a licensing agreement announced Jan. 5, Moneris, a Toronto payments processor, became a reseller of DimpleDough's technology and developed a dedicated Web site for client merchants and other retailers.
Moneris, which serves 350,000 retailers in Canada, links the Web site with those of participating retailers.
Consumers may log on to a participating merchant's Web site and navigate to Moneris' Cardtailor.com site to purchase and personalize reloadable gift cards, said Malcolm Fowler, senior vice president and general manager of Ernex, a Burnaby, British Columbia, division of Moneris that offers prepaid gift cards.
Consumers may use a photograph or a message of several lines to personalize their cards, he said. They select a template, upload a photograph from their computer or from Ernex's image archive, adjust the photograph and preview the card. The process takes less than 10 minutes.
Ernex prints the cards and mails them to the recipients, Fowler said. "We produce the physical card, activate it and provide …