Can Universities Help Develop Managerial Skills? Professor Brian Morgan, Director, Creative Leadership and Enterprise Centre, Cardiff School of Management at UWIC, Explains the Role Academia Is Playing in Helping Achieve This

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UNIVERSITY academics have been accused of not engaging fully with business. However, an increasing number of academics are now better informed about business processes, including bringing new products to market and developing marketing and sales strategies to support expanding business sectors.

"This transformation in the relationship between academia and business was pioneered by Stanford University in Silicon Valley, which helped bring new ideas to market by developing close links with venture capitalist firms," explained Professor Brian Morgan.

He added: "Stanford University became the catalyst for Silicon Valley's growth and a similar story is seen with Cambridge …