White Sox' New Philosophy a Breath of Fresh Air

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If chemistry is for clubhouses in baseball, philosophy is for front offices.

The White Sox' philosophy changed over the winter and became a concoction referred to as "All in."

Sox' second baseman Gordon Beckham said Thursday afternoon, "That's a marketing thing."

Yes, it is ... and so much more.

Sox management operated for a long time under the strategy that any increase in player payroll would depend on an increase in attendance.

Suddenly last winter, Sox' chairman Jerry Reinsdorf and general manager Kenny Williams decided to raise the payroll in the hope a more expensive team would attract more fans.

In other words, the Sox …