Programmed for Preps: A Content Management System Seeks to Help Newspapers Bulk Up on High School Sports Coverage

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IT WAS HYPERLOCAL. IT WAS citizen journalism. It was 1938. The hyperlocal content was high school sports results, the citizen journalist was usually a coach calling in game scores and highlights, and in 1938 Sid Dorfman was a teenager who devised an efficient way to gather and process sports results in a company that served The Star-Ledger in Newark, N.J. That company became Dorf Features Service, which continues to provide prep results for the paper, where Dorfman--still writing at age 90--would go on to become a legend as a sports columnist.

While Dorf Features Service continues, the new Dorf Media business uses what the company has learned in the decades since to build a Web-based content …