Magazine article ABA Bank Marketing , Vol. 43, No. 4
FISERV'S MARKETING WEBSITE FOR ONLINE PAYMENTS has been enhanced with new features and self-service tools. The company says that among a group of financial institutions that took advantage of one or more of the Fiserv-developed online bill payment marketing campaigns, active users grew from an average of 21 percent to an average of nearly 32 percent.
The website provides financial institutions that use the CheckFree RXP, Paytraxxor ZashPay payment services from Fiserv with access to a set of turnkey marketing materials that can be used to support each financial institution's own marketing and channel management efforts.
Materials available through the site include primary market research from Fiserv, marketing planning and execution guides, interactive online tools such as podcasts and calculators and creative campaigns that clients can customize and print on demand.
"As a hometown bank, we offer our customers all the conveniences they would expect from a larger bank, but we don't have as many resources to dedicate to marketing," said Paula Roland, marketing director, 1st Bank Oklahoma (assets: $242 million), Claremore, Okla. …