UNF Student Presents Research on Capitol Hill; Marissa Lovvorn's Decision-Making Study Part of Posters on the Hill

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Byline: Joanna Norris

Marissa Lovvorn, a University of North Florida senior majoring in psychology, recently presented her research on risky decision-making in the business world across cultures on Capitol Hill as part of the 15th annual Posters on the Hill, sponsored by the Council on Undergraduate Research.

Lovvorn, an Intracoastal West resident, was the only Floridian among 74 undergraduate students from across the nation chosen to present the results of their independent research in science, math and humanities to members of Congress, congressional staff, federal government officials and academics. Students participating in the Posters on the Hill event were competitively selected from about 700 applicants.

"I believe Posters on the Hill provides an important opportunity to showcase not only the very impressive accomplishments of individual students but also the tremendous potential of undergraduate research," said Nancy Hensel, executive officer of Council Undergraduate Research.

Lovvorn and her faculty adviser, C. Dominik G'ss, a UNF psychology professor, received funding from the Humboldt Foundation to conduct their research in the United States and in Germany. Risky decisions in the business world and banking industry have led to financial meltdown and to the global recession the world faces today. Lovvorn and Guss' research investigates the influence of cultural values of uncertainty avoidance and reduction of ambiguities on dynamic and risky decision-making.

"I am extremely grateful for the opportunities I have been given to begin as a researcher during my undergraduate years," Lovvorn said. "I am eager to attend graduate school and I aspire to one day be able to conduct my own research. …