IT'S official - you're reading Northern Ireland's FaVOurite local daily newspaper!
According to official statistics released this week, your NI Daily Mirror is the highest-read and most-purchased title in the local daily market.
Industry figures published by the Audited Bureau of Circulation show that between January and June of this year, the NI Daily Mirror sold an average of 55,941* copies per day - a largely unchanged figure year on year.
What's more, the Target Group Index was also announced this week - an official survey that examines a newspaper's total readership - and it has also put the Mirror at the top of the pile!
An industry-busting average of 218,000** readers now turn to the Mirror every day in Northern Ireland for our winning mix of local, national and international news, sport and entertainment!
And the gap between us and our competitors is continuing to grow. A staggering result like this in an increasingly competitive marketplace proves that we're doing something right. …