Gardening Venture Going for Franchise-Led Growth

Article excerpt

Byline: Karen Dent

AGARDENING business set up by a former finance director after he was made redundant five years ago has expanded with its first franchise. Peter Brewis started Briary Garden Services in Consett, County Durham, when his 25-year career in finance for the housing and education sectors came to an end.

The firm now has five gardeners, which service more than 200 homes and gardens each month. It provides regular and one-off gardening work, including snow clearing in the winter. As the business grew, Mr Brewis decided to go down the franchise route to further expansion.

He said: "I know there will be a lot of people who have been made redundant and are contemplating self-employment, but are not sure in what profession. Redundancy gave me the motivation I needed to establish Briary, and the business is going from strength-to-strength.

"Running a franchise is a very desirable idea for people who want to be self-employed. Approximately only 20% of start-up businesses are still trading after three years, this compared to a figure of around 90% for franchises is astounding."

He worked with The Franchise Company consultancy in Darlington to draw up the model for franchising Briary, and is now aiming to establish a network of franchises around the North East. …