If you want a lot of frustrated prospective customers and not a lot of conversion, promise specific information with an ad that reads, "Click HERE for weekly tips on social media marketing!" and then link the ad to your company homepage, letting viewers hunt for the marketing tips on their own.
Businesses with more successful campaigns use separate destination pages to deliver targeted information and keep viewers engaged. But these landing pages can be time-consuming to create and often require a team of marketers, developers, designers, and engineers to launch.
Optify, Inc. added landing pages and social sharing tools to its …