Anti-Suicide Programmes Should Try to Target Those Most at Risk; Statistics Show Men in Wales Are More Than Four Times More Likely to Kill Themselves Than Women. but Efforts to Combat Suicides Here Are Failing to Target the Most At-Risk Group. but AM Bethan Jenkins Argues Attempts to Reduce the Suicide Rate Will Struggle to Make an Impact until They Have a Sharper Focus. Darren Devine Reports

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Byline: Darren Devine

IN 2010 the suicide rate was 19.3 per 100,000 of population for men in Wales and 4.6 for women.

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Assembly Member Bethan Jenkins wants English charity Calm (the Campaign Against Living Miserably), a helpline with a website and a magazines , to operate here as it receives a large volume of calls from Wales.

She believes the group has had more success by targeting men than the official Assembly Government campaign Talk to Me. The Assembly campaign focuses more broadly on all "vulnerable people".

Suicide is the biggest single killer of men under-35 in the UK and Calm was set up to try to counter the trend.

The Plaid Cymru AM for South Wales West said: "They appeal to younger men in terms of targeting clubs and pubs and …