Since IMA[R] is a worldwide association of accountants and financial professionals, one critical aspect of our mission is to identify and analyze trends that impact all of our members. In keeping with that mission, in January 2012, IMA released the results of a groundbreaking study, the largest-ever economic survey of finance professionals. These results, while painting a pretty bleak picture of the state of the global economy, also revealed opportunities for our members as they strive to add strategic value to their organizations.
The study, titled Global Economic Conditions Survey Report: Q4, 2011, was conducted by IMA in conjunction with ACCA (the Association of Chartered Certified Accountants), a global body for professional accountants. Though ACCA has sponsored this survey since 2009, the 2011 study was the first time that our two organizations have collaborated to provide insight into the challenges facing businesses around the world. (For a full copy of the 12-page survey report, please visit http://www.imanet.org/PDFs/Public/Research/ACCA%20IMA%20Joint%20economic%20conditions%20survey%204Q%2711.pdf.)
The study analyzed data gathered from 3,775 professional accountants, including 1,414 senior executives, from around the world about their perspectives on global economic conditions. The findings from the study were sobering:
* Almost three-quarters of those surveyed said that they believe the global economy is either deteriorating or stagnating.
* Nearly half reported a loss of confidence in the prospects of their organizations during the fourth quarter of 2011.
* While government spending is expected to rise modestly over the next five years, most respondents believe that even these modest increases will prove unsustainable.
Breaking out the results by region, the news was slightly better when looking exclusively at North America. In fact, the survey found that North American respondents were relatively optimistic compared to the total sample. For instance, only 69% reported that they believe the global economy is either deteriorating or stagnating. The most optimistic regions--both in terms of business confidence and respondents' perceptions on the state of the global economy--were Africa, the Middle East, and South Asia. By contrast, Central and Eastern Europe performed the worst in terms of business confidence, and the Asia-Pacific region is losing confidence at a rate even faster than that of Western Europe.
Comparing results by industry, the survey found that professionals working in utilities firms, which are often domestically focused and fairly hearty in response to economic conditions, reported some of the strongest net confidence gains. …