Why Every Employer Should Adopt a Social Media Policy

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Email long ago changed the way we keep in touch with friends and family. But within the last few years, Twitter, Facebook and LinkedIn have changed how we do business, market our companies and distribute our products.

A company should not dismiss the importance of this issue merely because it has a written policy governing "personal use" of its computers. Often, employees damage the reputation of their company during "off hours," using their own personal computers. This begs the question, "What are my rights to control what my employees do on the Internet during off hours on their own computers?"

Monitoring of employee Internet use is skyrocketing, but not many …