These canny web celebs erase the lines separating branding, merchandising, and self-promotion.
Twitter's former CEO--and the man who coined the words blog and blogger--still keeps a toe in the Twitterverse, last June relaunching Obvious, the tech incubator that spawned the site. His newest tech baby, Lift, a mobile application for personal goal attainment, will get off the ground any day.
Partner, Google Ventures
After resigning from Digg last year, he jumped into the game of funding businesses as a partner in Google Ventures. Check out his investment track record: Facebook, Foursquare, Twitter, and Zynga, to name a few.
Cofounder, Reddit Fresh out of college in 2005, he cocreated a little social-news site, which was sold a year later to Conde Nast. Today, it has 33 million monthly users and 2.6 billion monthly page views. Not bad even for a wunderkind.
The shoe e-tailer has $1 billion in annual sales, no doubt thanks to his happy customers who can return ill-fitting kicks with no questions asked.
Done with YouTube (sold to Google in 2006 for $1.65 billion), he's pumping up startups with his company AVOS Systems.
As one of America's most famous "lifecasters," this coal-miner's daughter parlayed her viral fame into mainstream success, appearing on TV shows and as a go-to for tech conferences.
Author, The 4-Hour Workweek
He's clearly hit on something very big as the leader of the new, Web-savvy generation of "lifestyle design" gurus, following up his bestselling book with The 4-Hour Body and the forthcoming The 4-Hour Chef. …