How the Titans of the Premier League Have a Role to Play in the Community in Terms of Sustainability; Heledd Jenkins Is a Research Associate at Centre for Business Relationships, Accountability, Sustainability and Society at Cardiff University. She Is Currently Investigating the Social and Environmental Sustainability of Sports Organisations

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Byline: Heledd Jenkins

WHEN you attend a football game on a Saturday do you think about the social and environmental impacts of the sport? How did you travel to the game? How much water is used to irrigate the pitch? How much energy do those big floodlights use? How involved is your club in its local community? Which charities does it support? Many sporting organisations are now beginning to address the fact that sport can positively impact on society and is demanding on the environment, particularly with the emphasis on sustainability and regeneration at the London 2012 Olympics. Past research by colleagues at Cardiff University into the sustainability of large sports events …