Universal Music/Dreamworks Records
DURING THE 1990s, the motion picture soundtrack has evolved to become a major market force. There are countless examples of high-powered star and single filled soundtracks being the catalyst for commercial success for a movie that needs all the help it can get.
Such is not the case with The Prince Of Egypt, the Dream Works Pictures movie that is getting very positive reviews as an animated masterpiece, and mixed comments as representing a biblically-accurate animated depiction of the book of Exodus.
The music marketing component of this production, though, is a textbook case of marketing savvy. There are three separate albums that are out there - the original soundtrack, the Nashville album, and the inspirational album. All three feature an eclectic blend of artists with commercial name power and artistic merit.
That artists normally associated with the smaller contemporary Christian marketplace (Amy Grant, Steven Curtis Chapman, Take 6, Kirk Franklin) have their work stand up to the secular marketplace and shine artistically, in most cases in the context of the entire body of music for the movie, is another bonus. …