PR Wins Its Corporate Spurs

Beginning of article

While in 1980 there were 1.2 PRs for every journalist, by 2010 the ratio was four to one. As my industry (journalism) has got a touch of ash dieback, so theirs has blossomed. We hacks have a mixed relationship with those in the communications game. The best practitioners are honest, straightforward and useful. Indeed, doing what we attempt to here at MT, monthly in print and daily online, would be difficult without their active assistance. The ones we like deliver what they promise and they don't tell us fibs. I won't even start on the manifold sins of the miscreants; suffice to say: don't ever bother ringing me to say you're about to send a press release; it makes me lose the will to …