As we come to the close of the calendar year, we look forward to making improvements that will be impactful in the coming years In this issue, Marguerite Downey examines five service-delivery changes that are transforming the legal marketing industry in her article "The Resilient Rainmaker." By being aware of these changes, we are able to be more strategic in the development of our advocacy plans.
In "The Key to Business Development: Trusting Your Attorneys," John Bowers provides us with seven practical ways to engender mutual trust between you and your attorneys. Employing his specific suggestions will ensure you're offering the best service possible, which results in attorney trust and desire to continue sharing new business
In the wake of the 2008 economic downturn, some law firms may have cut back on what they consider to be discretionary spending, but they have learned the importance of getting back to the basics of good old-fashioned business development John Neidecker and John Tuerck discuss the importance of this approach in their article, "The Downturn's Silver Lining." They offer readers a lesson on how to do more with less.
In "SEO, SEM and SMO," Tim Thornton teaches us how to effectively and efficiently use the Internet as a marketing tool to leverage the web to our advantage In another article in this issue, titled "Content Marketing and Web Analytics," Janet Ellen Raasch teaches us about the necessity of an integrated online marketing campaign that involves distributing your content to appropriate blogs, referral sources and media sources, as well as how to effectively measure the results of your campaign (e. …