By Miller, Stephanie Paige
Folio: the Magazine for Magazine Management , Vol. 42, No. 3
Social media is an extension of your editorial voice and brand. For many, your publication doesn't exist outside of the social world--until they find you in it.
Think of social as the front porch to your brand: It should have curb appeal and be inviting.
While it's important to stay active within the Big Three (Facebook, Twitter and Pinterest), there are untapped audiences for content publishers in the social universe. Consider activating one of these "new" social media communities as you build your online strategy.
Some of these may not be for all of you, but the idea is to think of unique avenues for growing your audience. The value in Google+ is its SEO benefits. The Google +1 button (think of it as a Facebook "like" that won't share directly in your social stream) can lead to a better page rank. When people +1 a Google+ post or +1 a piece of content from your website, it increases the link's potential for a high CTR, which leads to more social shares and amps up your search rank.
The bottom line: Start a Google+ profile for your publication so that it works in tandem with your traditional SEO strategies.
YOUR TO-DO LIST:
1. Start and maintain a profile
2. Add +1 buttons to your Web site
3. Try a Hangout on Air (live-streamed on your dot corn) with editors or contributing experts
The beauty of Foodily, a food with friends social network where you can find and share recipes across the Web, is that it's focused and niche. It's a forum for food enthusiasts, registered dieticians, chefs, party planners and restaurateurs to have conversations about cuisine.
Food isn't a main focus of your editorial strategy? Consider starting a profile anyway. …