Say Yoohoo to the New Yahoo; in a Single Week It Spent a Billion Dollars on Some Blogs and Relaunched Its Photo-Sharing Site. It Has Annoyed a Lot of People along the Way. So What Is Yahoo Up to? Giles Turnbull Reports

Article excerpt

Byline: Giles Turnbull

'SUCH a lot of new stuff came out today, and we're sure you're itching to tell us what you think about it," wrote Flickr on its help forum last week, on the day the site got an overhaul.

Flickr users didn't hold back. "Change it back!" said one. "I hate it!" said thousands more.

The new design puts the emphasis on larger photos. Dig deeper and a lot of the essentials have changed only slightly, but still the change annoyed a lot of people.

Flickr is owned by Yahoo, a company that's been around for a long time. Before Google came along, it was top dog. Now Yahoo is trying to reassert itself, with former Google executive Marissa Mayer in charge.

As well as relaunching Flickr, she's spent a billion dollars buying Tumblr, a blogging platform, prompting howls on anguish from thousands of bloggers.

The press release tried to mollify them: "We promise not to screw it up," it said. …